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Nintendo's press conference held few surprises, but a new Animal Crossing, Wii Sports, and the announcement of Wii Music show that Nintendo is more dedicated to the casual market than ever. Ars reports from Nintendo's E3 press conference.Read More...

EA is creating a new line of casual-friendly sports games for the Nintendo Wii called "All-Play." Sports gaming is about to become much more casual. Read More...

EA has announced two initiatives for its sports games, including a new label and Wii specific titles.Read More...

Activision CEO Bobby Kotick says he's worried about the effects of an EA/T2 merger on sports games. Sky remains blue. Read More...

EA may have some of the most realistic sports games on the market, but the company is powerless to include the names of the actual college athletes. The gray market has no such restrictions, and some gamers are profiting handsomely by selling the information.Read More...

EA has made a $2 billion bid for Take Two, but the maker of Grand Theft Auto and Bully isn't inclined to accept the offer. Should the acquisition go through, the deal is likely to leave fans of sports games with a bad taste in their mouth.Read More...

EA Sports global marketing boss Todd Sitrin spoke out about his branch's commitment to original IP, confirming that three new titles are in development.Read More...

2K Sports is poised to deliver some great Wii hockey with NHL 2K9, the console's first real hockey game, later this year.Read More...

Peter Moore has spoken out about the state of EA Sports, and reiterates his stance that the company should look towards Nintendo as a model for how to expand a brand.Read More...